Published annually since 2002, Tourism in Paris – Key figures describes and analyzes the growth of tourism activity in Paris and the Inner Suburbs. This 11th edition is no exception. Conceived as a comprehensive tool for decision-makers, this publication is essential reading for anyone working in the tourism sector. It provides a detailed account of tourism activity in 2012 and highlights the specific characteristics of the French capital in a regional, European and global context.
The continued high level of the hotel occupancy rate (79.6%) in 2012, together with the record number of arrivals in Parisian hotels (15.7 million, up 0.2% from 2011), can largely be explained by the ‘client mix’. The diverse origins of visitors to Paris and the continued efforts made to enhance the city’s attractiveness have combined to sustain the growth of tourism in the capital. And this despite the economic climate in Europe, which could hardly be described as conducive to attracting record numbers of visitors to Paris.
Having shown consistent growth over the last fifteen years, the French market has also registered downturns, but these have been offset by strong growth in the number of visitors from countries with very different economic performances, including the United States, the United Kingdom, Switzerland, China, Russia, Australia and Japan.