Working towards a better knowledge and recognition of the tourism sector, enabling professionals to put their activity back in a global perspective and bringing assistance to project leaders: this is the triple objective of the Paris Convention and Visitors Bureau in producing “ Tourism in Paris – 2006 key figures ”.
The current edition is much richer than previous ones: statistical data from new monitoring systems, new maps, a new section on the competitive environment of the destination, and new presentation. These refinements give a clearer view of activity in the tourism sector and a better understanding of the factors, which contributed to making 2006 an excellent year. In 2006, demand continued to grow in the sector from business and leisure tourists, French, foreigners, mid-haul and long-haul.
At the same time, Paris had more to offer with the opening and reopening of new cultural sites (Musée du Quai-Branly, Musée de l’Orangerie, etc.) and hotels (the Hôtel Fouquet’s Barrière, for example). The development of techniques in yield management on the part of carriers and hoteliers, as well as market segmentation during promotional operations led by tourism professionals, has also enabled Paris to benefit from an internationally favourable economic climate.