In 2011, Parisian tourism activity reached record levels, with 36.9 million hotel overnights, i.e. an increase of 3.1% compared to 2010. Thus, for the first time it exceeded 36 million overnights. As for the occupancy rate in Paris hotels, it came close to a threshold of 80% reaching 79.5%, i.e. +2.3 points compared to 2010. These good results show the strong appeal of the capital, in a rapidly changing tourism environment and in a context marked by the global economic crisis.
This 10th edition of Tourism in Paris – Key figures has adapted its content in order to give a better interpretation of the new trends that today shape tourism in Paris. A chapter is devoted to non-hotel tourist accommodation, which includes aparthotels, accommodation for young people and even camping and caravanning. In fact, with the increase in short city breaks, a growing number of tourists are choosing original types of accommodation such as Bed & Breakfasts or holiday lets for tourists. Greater space is given over to the description of tourist clientele in the capital, quantitatively and qualitatively. Information on the numbers, motivations and activities of visitors from new tourism markets is therefore detailed: their increasing numbers was one of the elements of the success of tourism in Paris in 2011, as was the growing loyalty of the French public towards the City of Light. As well as these new approaches, there are of course the main statistics and information concerning business tourism and cultural sites in Paris, other elements that contributed to the record number of visitors to Paris in 2011.
Finally, this edition has sought as much as possible to record tourist results for the Inner Suburbs, in order to weigh up the challenges of Greater Paris.