Paris Convention and Visitors Bureau launches its Paris tourism barometer in partnership with Mastercard

This barometer will provide a monthly overview of tourism trends in Paris. Five indicators have been selected to provide a real-time snapshot of the capital's attractiveness, including both data on air traffic and the media impact of Paris around the globe. It also ranks the top ten foreign markets searching for flights to the destination and provides an update on reservations. The May monthly focus explores the prospects for recovery from the perspective of Paris tourism actors. | Publié le 28 May 2020

Aerial view of Paris © Thinkstock

This barometer will provide a monthly overview of tourism trends in Paris. Five indicators have been selected to provide a real-time snapshot of the capital's attractiveness, including both data on air traffic and the media impact of Paris around the globe. It also ranks the top ten foreign markets searching for flights to the destination and provides an update on reservations. The May monthly focus explores the prospects for recovery from the perspective of Paris tourism actors.

“At this time of crisis, now more than ever, it is our priority to measure and monitor tourist behavioural trends. We must continuously build momentum, and ensure we are able to constantly adapt and reinvent ourselves. This is why, with our partner Mastercard, we wanted to produce this monthly barometer to gain a detailed understanding of what our visitors expect and to provide tourism actors with an effective management tool.” Corinne Menegaux, Managing Director of the Paris Convention and Visitors Bureau

“We are delighted to give practical effect to our commitment to supporting tourism actors, alongside the Paris Convention and Visitors Bureau, with this barometer, which will provide us with a better understanding of the behaviour and expectations of visitors to Paris.Our tourism analysis solutions, combined with our global expertise and innovative technologies, are helping to boost the growth of sustainable tourism.  We have adapted them to the current situation by adding indicators that will allow us to closely monitor the recovery.  We are extremely proud to share these solutions with the Paris Convention and Visitors Bureau in order to provide all tourism professionals with information and help them prepare to resume their business activities," Julien Fierobe, Vice President Enterprise Development, Mastercard.

Foreign markets: interest in the destination

Under these unprecedented circumstances, the figures for May 2020 obviously reflect the major difficulties experienced by the tourism sector, and reveal preliminary forecasts for the current year, with an estimated reduction in international tourism flows ranging from 20% to 30% (source: WTO) and a reduction in passenger numbers ranging from35% to 48% in 2020 for European air passenger traffic.

Nevertheless, although the borders are still closed to tourists and visibility remains low, there is already renewed interest in the destination. The signals are still weak but promising! There was an uptick in flight searches compared with April, up4.9% from 1 to 20 May, lead by China (+62%), and then Russia (+39%), Germany (+35.6%) and Italy (+26%).

Other positive signs include a 27.6% increase (compared with April 2020) in the number of visitors to the parisinfo.com website, and a 66% drop (compared with April 2020) in interest on social media in the impact of the epidemic on the health situation in Paris.

The French market: driving the national recovery

Before we can welcome new foreign visitors, Paris is preparing for the arrival of a large number of people from the Paris region and other French regions and has implemented health measures to ensure the safety of tourists visiting the city. They unfailingly come to explore the capital every year. Last year, French visitors accounted for 49% of hotel arrivals, up 5.3% compared with 2018, and were the main driver of the 2019 summer season.  More than ever in these unprecedented times, it will allow us to provide visitors with the opportunity to take a fresh look at the capital and to discover it from a different angle by taking advantage of soft mobility options and enjoying city visits that offer originality, sustainability and sharing. Summertime in Paris!

The updated barometer will be made available online every month on parisinfo.com and newsroom Mastercard France